There are three major goals to achieve when you write an SEO article. Of course you need to incorporate those magic keywords that bring the almighty Google to its knees, but you cannot forget that someone will actually read the articles once you get them posted and start drawing a readership. Strive for the following three main objectives to squeeze the most out of your SEO article while getting more internet traffic.
1. Boost your ranking with keywords
The best article in the world will not be read if nobody can find it. In order to increase web traffic, you need to plan your SEO strategy and take it step by step. Some people like to start with keywords with less competition to more easily achieve a top ranking. Then they use the ‘halo effect’ to go for top rankings with similar keywords. Whatever your strategy is, you must keep it in mind when you outline your articles.
Many people like to use a main keyword once in the first paragraph and once in the last paragraph, with four or five similar keywords throughout the article. You have to be careful with this, because if the keywords are too similar you will sound redundant to the reader. Besides, keyword stuffing can be a detriment to your ranking with Google.
Once you decide on your keywords, you need to infuse your article with them without making them stand out awkwardly. You need to make sure that you do not get so caught up in the keywords that the writing ceases to flow. Awkward placement of keywords can be a big turn off to people who spend a lot of time on the internet.
2. Provide content that keeps savvy web surfers on your site
Remember the main reason that you want a good ranking with search engines. Chances are that you want people to stay on your site for a while. Besides, Google takes the amount of time people spend on your site into consideration when determining rankings. You do not want people coming to your site and immediately leaving. Whether you want to believe it or not, most people doing a search on the web are not as distractible as you may hope. If they came to your site with the impression that they would get relevant information about a certain subject and find a poorly written compilation of drivel, they will leave faster than you can say, ‘next’.
Audience awareness is crucial to retain the interest of the individual sitting at their computer, reading your article. You need to immediately grab their attention. You can use humor, empathy, or great information to keep that reader on your site. It is way too easy for them to give up on your article. They can be driven away by a lack of relevant content, poor grammar, or by an article that is sluggish and boring. Always walk away from your article before proof reading. Come back and re-read it with fresh eyes to spare your readers the wasted ‘clicks’ to and away from your site.
3. Build up to a call to action that brings results
There are many catch phrases and writing structures that are supposed to bring a reader to take action. Many web users have caught on to these. They glean what they want from the site, ignore the sales pitch, and move on. You need to capture them early in the article and build up to the call to action, especially if you want to make money online. A sales blip at the end of the article is very easy to avoid, but an article supporting legitimate reasons for taking action will naturally direct the reader to follow your lead.
Take care when you decide how to write an article so that you do more than provide a backdrop for your keywords. An SEO article is your platform and you can use it to accomplish many things. Bring your reader to the site, draw them in, and prompt them to action with a well written article.
Writing an effective SEO article requires you to pay attention to the rules, but also to keep it attractive for the readers. Not sure how to do it? Then try Google Snatch.
Write Your Own Product Review