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TechnoMarine was established in 1997 by Franck DuBarry, a French advertising executive. He was not, at that time, an experienced watch-making professional, but he saw a niche in the market that wasn’t being filled. He developed what he called a "vacation watch," which fell halfway between luxury watches and fun fashion watches.
His first design, the Raft, was priced at $250. This chronograph on a transparent plastic strap sold 50,000 models in the first year. In 1999, DuBarry shocked the industry even further by combining plastic with diamonds in the TechnoDiamond line. These watches put a diamond-paved bezel on a diving watch with a gel strap, and 150,000 models were sold. Since the company’s beginnings, they have now used more than 300,000 carats of diamonds.
The Maori line, the Nitrox and the Chrono Ceramique are newer concepts for TechnoMarine. The Maori watches are striking in appearance. Their triangular face is covered with a tribal tattoo design. In the Maori, the tattoo design is etched with diamonds. The Maori Medium and Maori Medium Full Pave have diamonds on the case as well, and all three styles come with a black rubber strap.
The Nitrox is a digital dive watch in a titanium case. The Chrono Ceramique is a ladies’ chronograph with a ceramic case and band. Both the Chrono and the Chrono Diamond come in black, white, pink and aqua, and the Chrono Diamond also comes in lavender.
TechnoMarine delivers high quality diving watches with a fresh new look that is turning everyone’s heads. This young and innovative watch design company has revolutionized the way we think about quality sports watches. The watches feature a unique modern techno look that fits in with our modern techno society, and possess superior quality diving features for a timepiece that’s unbeatable in design and flare. Its most popular line, the TechnoDiamond series, has captured the attention of watch markets around the world with its stunning color and its 1+ carat diamond studded bezel.
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Technomarine
Women’s TechnoDiamond Chronograph Pave Diamond Black Alligator |
$2,249.99
You Save: 50%
Style #: DTMPWW |
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Technomarine
Discontinued Women’s Diamond Chronograph |
$1,999.99
You Save: 27%
Style #: DTC01 |
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Technomarine
Women’s TechnoLady Pave Diamond Light Blue Lizard |
$1,994.99
You Save: 50%
Style #: DTLCPW-2548 |
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Technomarine
Men’s Ceramique Diamond Chronograph |
$1,974.99
You Save: 50%
Style #: DTMYCB05C |
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Technomarine
Women’s TechnoSquare Diamond Chronograph |
$1,799.99
You Save: 50%
Style #: DTSC55 |
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Technomarine
Women’s Diva Chronograph Diamond Black Alligator |
$1,799.99
You Save: 54%
Style #: DRMD02 |
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Technomarine
Women’s Diva Diamond White Alligator |
$1,799.99
You Save: 54%
Style #: DRMD55 |
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Technomarine
Women’s Diva Chronograph Diamond White Alligator |
$1,799.99
You Save: 54%
Style #: DRMD11 |
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Technomarine
Women’s TechnoDiamond Chronograph Brown Ceramic |
$1,774.99
You Save: 50%
Style #: DTCBR26C |
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Technomarine
Discontinued Women’s TechnoDiamond TM Lime Green Leather |
$1,725.00
You Save: 25%
Style #: DTMS14 |
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Technomarine
Women’s TechnoDiamond Chronograph Mauve Ceramic |
$1,674.99
You Save: 50%
Style #: DTCV09C |
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Technomarine
Women’s TechnoSquare Diamond Brown Alligator |
$1,494.99
You Save: 50%
Style #: DTSC14-1004 |
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Technomarine
Women’s TechnoLady Full Pave Diamond Stainless Steel |
$1,474.99
You Save: 53%
Style #: DTLSDBM |
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Technomarine
Women’s TechnoLady Full Pave Diamond Black Alligator |
$1,474.99
You Save: 50%
Style #: DTLSD-1401 |
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Technomarine
Women’s TechnoLady Diamond Stainless Steel |
$1,474.99
You Save: 63%
Style #: DTLSV |
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Technomarine
Women’s TechnoDiamond Chronograph Pink Alligator |
$1,449.99
You Save: 50%
Style #: DTMWW-N |
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Technomarine
Women’s TechnoDiamond Chronograph Pink Alligator |
$1,449.99
You Save: 50%
Style #: DTMWW-O |
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Technomarine
Women’s TechnoLady Ceramique Diamond Chronograph Brown Ceramic |
$1,424.99
You Save: 50%
Style #: DTLCCBR26C |
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Technomarine
Women’s TechnoLady Ceramique Diamond Chronograph Mauve Ceramic |
$1,374.99
You Save: 50%
Style #: DTLCCV09C |
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Technomarine
Women’s TechnoDiamond Chronograph Pink Alligator |
$1,349.99
You Save: 50%
Style #: DT07 |
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Technomarine
Women’s TechnoDiamond Chronograph Red Alligator |
$1,349.99
You Save: 50%
Style #: DT13 |
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Technomarine
Women’s TechnoDiamond Chronograph Diamond Black Alligator |
$1,349.99
You Save: 50%
Style #: DT02 |
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Technomarine
Women’s TechnoDiamond Chronograph White Alligator |
$1,349.99
You Save: 50%
Style #: DT05 |
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Technomarine
Men’s TechnoDiamond Diamond Chronograph |
$1,349.99
You Save: 50%
Style #: DT02M |
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Technomarine
Women’s TechnoDiamond Chronograph Black Lizard |
$1,249.99
You Save: 50%
Style #: DTLCWW-2511 |
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History of TECHNOMARINE Watches
Designed to embody the best that the life, sea and land have to offer, TechnoMarine is an expression of Franck’s experiences both luxurious and adventurous. Launched in St. Tropez, France at the tail end of 1997, the TechnoMarine watch line began with one elegantly designed watch - a stainless steel chronograph with a translucent plastic band called the Raft. Innovative in design and superior in craftsmanship, the TechnoMarine Raft sold over 50,000 units during its first year in production.
As a result of the Raft’s success, in 1999 TechnoMarine set up its corporate headquarters in Los Angeles, California. From humble beginnings, with one computer in the Dubarry’s California home, the company soon spawned a full collection of diving watches. The initial collection consisted of a combination of PU and stainless steel chronographs - combining luxurious French design with unrivaled Swiss technology. Produced in a variety of bright colors with interchangeable colored bands, the TechnoMarine watches allowed consumers to combine fun, vivid creativity with quality craftsmanship.
In 1999, TechnoMarine developed and launched a breakthrough design, the TechnoDiamond. Cheered by the industry at that year’s Basel watch show and recognized around the world by sportsmen and luxury seekers alike, the TechnoDiamond was a truly unique innovation in the timepiece category. As the first original diamond chronograph, this fully functional diving watch and luxury accessory is complete with the signature TechnoMarine interchangeable gel bands and a carat of handpicked diamonds set in a stainless steel revolving bezel.
International recognition immediately followed and the TechnoDiamond became a celebrity favorite. Such diverse personalities as Madonna, Barbara Streisand, Lenny Kravitz, Sharon Stone, Ringo Starr and Arnold Schwartzenegger purchased the styles in droves. The celebrity interest, and subsequent exposure, sent the consumer demand for the TechnoMarine beyond the existing retail supply. Production was sent into overdrive and sales for TechnoMarine skyrocketed into the tens of millions almost overnight.
Since its inception in 1999, the TechnoMarine product line has grown to include more than 110 distinct styles while distribution has expanded to include retail outlets in six continents.
In 2001, TechnoMarine will evolve even further as the company splits to include two lifestyle-focused divisions, TechnoMarine and TechnoMarine Sport. Recognizing the different needs of consumers, the TechnoMarine and TechnoMarine Sport collections will more closely target consumer identities.

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